February 25th, 2014 / No Comments » / by admin
While February Fashion Week 2014 in NYC has come and gone, we would be remiss if we did not find the time, even now, to post about this incredible stunt by the team at Marc Jacobs.
In honor of February Fashion Week they opened a special pop-up shop in Soho that didn’t accept cash. According the the press release, “No dollars will change hands. Transactions will be based solely on a customer’s use of Twitter, Instagram and Facebook.”
What does that mean? Marc Jacobs has officially turned social media into currency. You could have been completely broke and still shopped Marc Jacobs for a week. While open, the shop offered accessories, fashion items and fragrance samples as well as a DJ, nail art bar and contests galore. The more active you were on social media, the more chances you had to take home Marc Jacobs goodies. For example, the days best Instagram photo had a chance to win a Marc Jacobs handbag (not Marc by Marc Jacobs, we’re talking the real deal).
We love this idea, it’s such a great way to build buzz around your brand while also growing your social media presence. In all honesty, it’s also a real statement on what a commodity social media activity has become. A stunt like this would be tough for a small company to pull off, as you’re essentially giving product away for free, but for a larger brand with a budget, this is a unique and creative way to build a buzz and reward fans.
If you’re in the market for a New York PR Agency to handle your next pr campaign, please contact AMP3 PR at 646-827-9594 or email us at firstname.lastname@example.org.
January 15th, 2014 / No Comments » / by admin
*As chosen by our friends at DailyCandy.
1. Ain’t Them Bodies Saints: A modern day Bonnie and Clyde tale that we’re dying to see. Missed it in the theater but definitely will be catching it On Demand.
2. Frances Ha: an homage to Woody Allen and French cinema. We’ve heard great things, but personally this one was a little too high brow for us (thanks black & white).
3. Dallas Buyer Club: An incredible (and a bit depressing) HIV survival story, set deep in the heart of Texas. Matthew McConaughey and Jared Leto crushed their performances and both deserved those Golden Globes they won.
4. The Wolf Of Wall Street: Wall Street Excess at it’s…best…worst…I don’t even know. Congrats to Marty, Leo, Jonah and The Duchess of Bayridge, see this movie now.
5. Short Term 12: SXSW Audiance Award winning film. Haven’t heard of it but we’re adding it to the On Demand list.
6. The World’s End: You can’t miss with this Edgar Wright directed apocalyptic pub crawl.
7. The Spectacular Now: This coming of age love story has been on our short list since the summer. It’s finally time, we have to make a viewing happen.
8. Trance: Another one that slipped our radar but this art heist story is directed by Danny Boyle and stars Vincent Cassel and James McAvoy, so we don’t know how.
9. Fruitvale Station: The true story of a fatal bay area subway shooting, featuring a breakout performance by Michael B. Jordan.
10. Frozen: Who cares if it’s a kids movie from Disney, it’s at the top of our list.
11. Gravity: This mind bending space odyssey is a must see for the cinematography alone…and yet there’s so much more than that.
12. Inside Llewyn Davis: The Music. The Cat. The Coen Brothers. Enough said.
13. 12 Years A Slave: Almost tortuous to watch at times, this latest movie from director Steve McQueen is as difficult and as necessary to see as all of his past films (Hungar, Shame, etc.)
14. American Hustle: Love, hustling, the mob, and all those clothes. This one gets an A in our books (also thank god for Jennifer Lawrence in this world).
15. Her: A 2 hour weirdo love story. We’re hitting the theater tonight to check this one out.
And the one theater that you must go to in NYC is the AMC Loews on Broadway btwn West 83rd & 84th Streets. With fully reclining leather seats, it’s the most comfortable theater in the city.
If you’re in the market for an NYC PR Agency, please contact AMP3 PR at 646-827-9594 or email us at email@example.com.
January 7th, 2014 / No Comments » / by admin
Thanks to our friends at Racked NY, we have a new Top 12 list of the hottest boutique fitness studios in NYC and the hottest workouts that they offer.
1. Exceed Physical Culture: A single class at this UES studio will run you $32 but you’ll get an amazing combination of strength training, cardio, and high intensity intervals that will target your whole body to bring on the burn.
2. Studio AKT/NYC: This uptown studio specializes in a high-energy dance mix of cardio, toning, and strength training. Classes are said to be both fun and sexy and have been vetted by celebrities like Sarah Jessica Parker and Kelly Ripa. Classes will run you around $35.
3. The Fhitting Room: High intensity training and small class size make this gym a win. Classes revolve around tools like kettlebells, rowers, medicine balls, and suspension trainer. Classes are $35.
4. Brick New York: This studio offers everything from traditional CrossFit to Olympic Lifting and Yoga. Members claim to be in the best shape of their lives. Classes are $32.
5. Swerve Fitness: For competitive indoor cyclists, this is the city’s only studio where you ride in a team. Rate Your Burn calls it one of the 20 hardest classes in the city. Classes start at $30.
6. Revolve: This spin studio offers 3 different types of rides depending on the type of workout you’re in the mood for and classes start at just $25.
7. Lyons Den Power Yoga: A yoga studio started by one of SoulCycle’s first instructors, it’s the only studio in the city to offer Hot Power Vinyasa Yoga in the Baptiste Yoga Method. Classes are offered in both a 60 minute and 90 minute session and start at just $24.
8. Aqua Studio: It’s exactly what it sounds like, an underwater cycling studio. The water resistance allows you to challenge all parts of your body in the four foot pool. Classes start at $40 ($34 for your first class).
9. Soho Strength Lab: Started by former Equinox trainers, this studio is dedicated to personal training and group fitness. The space includes a strip of athletic turf for sprints, and intense classes like Soho Burn, Soho Sweat, and Soho Swoll. Classes start at $38.
10. Torque Cycling + Fitness: This Williamsburg “spin gym” allows instructors free reign to teach in their own style. Classes include straight cycling, yoga/cycling, and outdoor yoga on their back deck. Classes start at $24 for spin and $13 for yoga.
11. Brooklyn Bodyburn: This studio is known for it’s Megaformer, an epic piece of equipment that sculpts your entire body. Classes are split into small groups and fuse Pilates, strength training, and cardio. They start at $33.
12. Syncstudio: This Brooklyn studio is for “normal people with normal lives who are active”. It offers cycling, yoga, circuit and personal training. Day passes are just $25.
If you’re in the market for a New York PR Agency to assist you with your PR Campaign, please contact AMP3 PR at 646-827-9594 or firstname.lastname@example.org.
December 26th, 2013 / No Comments » / by admin
There are a lot of great openings to look forward to in NYC after the holidays. Some of the ones we’re most looking forward to are:
1. Bodega Negra at the Dream Downtown. This new upscale Mexican restaurant from Serge Becker is opening in the old Marble Lane space.
2.Tavern On The Green in Central Park. There’s been tons of talk about this NYC icon reopening, and it finally is, just in time for New Year’s Eve.
3. Brooklyn Fare, no longer just in Brooklyn. This famed “chef’s table” restaurant is opening a location in Manhattan that will also include a retail shop. Maybe we’ll finally be able to get a reservation.
4. 50 Yard Lounge, a Superbowl pop-up in Midtown where you’ll find fun events and snacks from some of the best chef’s in town.
5. The already open Indoor Smorgasburg in a warehouse space on N. 5th St. in Williamsburg. Come for everything, eat a Ramen Burger, don’t miss it.
If you’re looking for a New York PR Agency, please contact AMP3 PR at 646.827-9594.