February 24th, 2010 / No Comments » / by Termeh Mazhari
West 3rd Common (AMP3 PR’s newest client!) is the latest addition to Manhattan’s NoHo district. The restaurant is an elevated version of owner Dan Warren’s older venture, the popular East Village bar Common Ground.
“Like the East Village location, West 3rd Common maintains the cozy appearance of a 19th century library, with shelves full of leather-bound books, crystal chandeliers, and red velvet couches. We’ve also kept our signature board game selection. What we’ve added is a menu that goes far beyond your typical pub fare,” says Warren. Indeed, pub fare doesn’t come close to describing the New American menu, which includes Duck Sliders (with kim chi and sweet hoisin), Pan Seared Sea Scallops (with orange pepper coulis and arugula citrus salad), and Build-Your-Own Grilled Cheese.
For their weekend brunch, West 3rd Common boasts an all-you-can-drink special for only $20. Favorite brunch selections include the Southwest Benedict, Spicy Fried Chicken and Waffles, and French Toast with Strawberries, Blueberries, and Chocolate Chips. Twenty dollars buys you a brunch entree and unlimited bloody marys, mimosas, and screwdrivers!
The gastro pub menu is crafted by Chef David Scott Walker, a former F.C.I. student who showcases his southern roots at West 3rd and boasts that he makes one of NYC’s best burgers: “We use a special burger blend and a rather uncommon technique of steaming the burger, rather than grilling it. Steaming it makes it super juicy, even when it’s cooked well done. And our blend of toppings combines all the right flavors. It IS the best burger in the city.”
Another highlight at West 3rd Common is their unbeatable happy hour specials: $3 draft beers, $4 well drinks and wine, and $5 cosmos and appletinis (from 4-8pm, every day).
Whether you’re looking for an affordable yet chic downtown restaurant to take your date, a warm, inviting lounge to play scrabble with your friends, or an unpretentious after-work happy hour spot, West 3rd Common has something for everyone.
To celebrate its opening, West 3rd Common is offering new patrons a free plate of its signature, mouth-watering garlic fries and a free pint of beer or glass of wine. To take advantage of the limited-time promotion, mention the code word “wheaten terrier” to your server on your next visit! Promo expires March 31, 2010.
If you’re a blogger/writer/editor and want to review the restaurant or interview its owner/chef, email me, Termeh Mazhari, at West3rd@AMP3pr.com or call (646) 827-9594
February 19th, 2010 / No Comments » / by Termeh Mazhari
The Yantra Mat is a gentler version of the ancient Indian nail bed. A real sensation in Europe, the Yantra Mat (also known as a “spike mat“) is studded with 8,820 non-toxic ABS plastic spikes (see image below).
The spikes feel sharp, but with your body’s weight distributed evenly over the mat, the initial feelings of discomfort quickly give way to a sensation of heat rushing through your body. This natural response to acupressure comes from increased circulation, which lowers blood pressure and soothes aches and pains. Within minutes, this improved blood flow triggers a deep sense of calm and relaxation.
In a recent survey of 304 users, 96.7% described positive effects from the Yantra Mat – and over half of all participants said the mat helped relieve their pain.
Whether you want to spice up your yoga routine, ease your back pain, or feel more centered and stress-free, the Yantra Mat is perfect for you. Mats come in green and purple, and in three sizes (Medium, Large and X-Large).
For all media inquiries, you can email me, their PR rep, at Termeh(at)AMP3pr.com or Press(at)YantraWay.com
December 31st, 2009 / No Comments » / by Termeh Mazhari
Custom-Made Chocolate Bars by chocri
“Chocolate is cheaper than therapy and you don’t need an appointment.” – Catherine Aitken
Chocolate is perhaps the world’s most affordable luxury. In good times, and in bad, people seem to always turn to the sweet treat, leading some to label chocolate as “recession proof”. In Germany, one innovative start-up named chocri (AMP3’s latest client) caters to the selective chocoholic, by offering premium organic Belgian chocolate bars, which consumers can cover with toppings of their choice – ranging from nuts and dried fruit, to herbs, cereals and candies. After a massively successful first year of business in Germany, chocri is now expanding to the U.S. market. I spoke with chocri CEO Carmen Magar…
Termeh Mazhari: How did the concept behind chocri come about?
Carmen Magar: The two founders, Franz and Micha, were already chocolate entrepreneurs when, in early 2008, Franz needed to find the perfect gift for his girlfriend’s birthday. Genius struck, and he decorated a chocolate bar with his girlfriend’s favorite toppings, which you may call the first chocri bar! Shortly after, a friend asked for a bar with toppings for his mother as a gift, and then that led to more orders, and so forth. And that’s when Franz and Micha decided to turn customized chocolate bars into a business, and chocri was born.
Termeh Mazhari: Where does the name chocri come from?
Carmen Magar: From a fan! Franz and Micha had a few ideas, and so they polled their friends and fans and chocri was the winner. We polled our fans in the US too and chocri won again. It’s actually a combination of the words chocolate and create!
Termeh Mazhari: Tell me about DIV Kinder, the charity program you are supporting…
Carmen Magar: Our cocoa beans are from the Ivory Coast, the biggest exporter of cocoa beans in the world. Unfortunately, many cocoa farmers in the world have unethical working conditions and farming practices, such as child labor. For this reason, the chocolate we use is entirely fair-trade (that includes both the cocoa and all other traded ingredients). In addition, DIV Kinder is an organization that supports children in the Ivory Coast, protecting them from child labor and helping them and their families to obtain better living conditions. The money we have so far collected went towards a well, refrigerators and now an orphanage, and our founders know the organization personally, so we can ensure that the money is used entirely for a good cause.
Termeh Mazhari: What have been the most popular chocolate bar combinations with your German customers?
Carmen Magar: With our three base chocolates and 90 toppings, we allow for more than 10 billion combinations, so even just for a combination to be picked twice is unusual! However, I can tell you that the most popular toppings are real gold flakes, dried strawberries, roasted almonds, hazelnut brittle, and cinnamon.
Termeh Mazhari: What has been the biggest challenge with your U.S. expansion?
Carmen Magar: Really, things that shouldn’t be a challenge. Like opening a bank account is extra complicated for international businesses. But there’s nothing we can’t manage!
Termeh Mazhari: Who picks the toppings at chocri?
Carmen Magar: Although we started out with some of our own ideas, by now our toppings are mainly determined by our customers! For example, we had a “toppings poll” a while back for the US where we put existing toppings as well as some new ideas to a vote. After the poll, we found out, for example, that we needed to add cocoa nibs to our topping choices!
Termeh Mazhari: Do you think chocolate is recession-proof?
Carmen Magar: Yes! In fact, I think chocolate has an advantage in a recession! Chocolate makes you happy, after all! Also, affordable luxuries such as a high quality chocolate bar usually show growth in a recession. By the way, according to a recent article in the NY Times, mass customization sales grew ten times faster than e-commerce last year!
Termeh Mazhari: What are some of the strangest topping choices at chocri?
Carmen Magar: My Chicago Booth Entrepreneurship professor thinks edible gold is a crazy choice. I personally think many of the herbs, like basil or orange pepper, are surprising (but tasty!)
Termeh Mazhari: And what is your favorite chocolate bar?
Carmen Magar: My favorite changes every week! I’m dying to try out marzipan stars on dark chocolate. My solid all-time favorite so far though is dark chocolate with strawberries, roasted almonds and basil. Chocolatey, sweet and provocative! Love it
U.S. consumers can create their own chocolate bar starting January 11, 2010 at CreateMyChocolate.com. A unique gourmet gift for Valentine’s Day, chocri is sure to please that special someone in your life. For all media inquiries, you can email me at press@chocri.com or termeh@amp3pr.com
December 7th, 2009 / 38 Comments » / by Termeh Mazhari
Tis the season for holiday shopping, and the good folks at Daffy’s are giving one lucky New York Buzz reader a free $50 gift card! To enter to win the $50 gift card, just post a comment and tell me what would YOU buy at Daffy’s for $50?
The deadline to enter is Sunday, December 13th at midnight (winner will be announced on Monday December 14th!). Bonus points to those of you who are following me on Twitter (let me know if you are!).
In the mean time, check out Daffy’s flash mob style dance performance at the Ziegfeld theater in Manhattan:
******UPDATE******: Hi everyone! Thank you so much for participating in this contest! I enjoyed reading your responses! This morning, the winner was picked, and I’d like to explain how the selection was made: First, I picked everyone who said they were also following me on twitter, then I selected my favorite responses from those who weren’t following me on Twitter. I printed out the selection of 9 names/responses that I liked the most and cut out each entry. I then crumpled each entry into a small ball, and let my colleague @AlyAMP3 randomly pick one from the batch I was holding in my palms. And the winner is……..
@JoanaSwan!!!!!!!!! It is a pure coincidence that she not only was the first person to post a comment and enter the contest, but she’s also a former AMP3 PR employee!!
So congratulations to JoAna!! Daffy’s will mail you your gift card as soon as you provide me with your mailing address!
Thanks again to everyone who participated and happy holidays to you all!
New York Buzz is a perso-professional blog that reaches out to New Yorkers who want to hear about cool new happenings in their city (and beyond). It’s not just another one-way PR vehicle aimed at endorsing our clients or their products. Yes, New York Buzz will feature New York Public Relations Firm AMP3's latest news and events, but it’s also about getting in touch with people I've connected with, or our clients have connected with. Attended one of our music clients’ gigs? Then tell us what you thought! I want to hear from YOU.
In September 2008, I decided to follow a friend’s advice and open up my blog to non-clients. Now, anyone who has a cool New York event they want to promote can just shoot me an email (Termeh@AMP3pr.com)and I'll consider featuring it on my blog! I'm also always on the lookout for interesting New Yorkers to interview - so if you know anyone, send them my way! Thanks for your readership.
