Fashion Week: The New Norm

March 22nd, 2023 / Comments Off on Fashion Week: The New Norm / by New York Buzz

That time of year when thousands of models, photographers, and celebrities descend upon city streets for Fashion Week has now come to a close. 

As guests anxiously waited to view their favorite designers’ latest collections, the design and production teams worked tirelessly behind the scenes to create the perfect vision to showcase the apparel. Rodarte and Thom Browne were some of the most anticipated collections to see in New York; while Schiaparelli and Avellano were first on the Paris itinerary for many. Let’s take a look at some of the most buzz worthy Fashion week shows of this season.

But first a short education: Traditionally there are two types of events that take place at Fashion Week: presentations and runway shows. Presentations allow the audience to see each model up close for a greater amount of time. This gives the audience an opportunity to direct  their attention at the minute details in the garments, accessories, hair, and makeup. Having this intimate interaction with the collection offers photographers and guests an opportunity to capture better photos and the smallest details. 

Thom Browne’s show had the best of both worlds with a mix between a runway show and a presentation. Located at The Shed, a theater space in Manhattan’s Hudson Yards, the show was centered around a large white airplane stuck in sand. Browne’s vision was inspired by Antoine de Saint-Exupéry’s, The Little Prince. “I was really inspired by how The Little Prince tells the story about how kids understand everything and see things more clearly than adults do,” Browne told Vanity Fair immediately following the presentation. Many of the guests reported that this was one of the most memorable shows they went to because of the deep connections to feelings of loneliness and determination as well as the eye-catching design and impeccable tailoring of each piece in the collection.

The audience was star studded to say the least. Penn Badgley, the star of Netflix’s “You”, was spotted supporting Browne during his show. Badgley is a longtime fan and supporter of the designer and has been seen wearing Browne’s clothing since he first broke out on the show Gossip Girl in 2007. Other stars including Lili Nas X, David Harbour, Rebecca Hall, and Morgan Spector were in attendance as well.

Another positive aspect of presentations is that each guest feels like they are sitting front row at the show. As London-based editorial director Olivia Singer states, “A presentation means that a designer and their team can literally be on hand to answer questions one-to-one, rather than closing the backstage entrance post-show in exhaustion, or only engage in the strange ‘group interviews’ that seem to have become the norm.”

However, this also means that the designer and their team have to be on best behavior in the “front stage” because everything is on display. There is no “backstage” behavior like there is at a runway show. Additionally, the models are standing for 2 plus hours during a presentation, which often causes them to tire out and their hair and makeup to lose its freshness.

Now let’s talk runway shows. Runway shows are historically much shorter in duration than presentations. They tend to be a bit more extravagant as they mesmerize the audience and cause a great deal of pre-show anticipation. Runway shows have a designated seating chart, with front row center seats going to the top-tier attendees, which makes these style shows more exclusive.

For example, Noah Cyrus sat front row at the Avellano show in Paris wearing an original midnight blue-hue latex maxi dress design, complete with a turtleneck, long sleeves, and a mermaid silhouette that swept the floor. Many times celebrities are dressed in the clothes of the designer they’re there to see, and are seated front row as a way to generate even more buzz. 

The downside of showing a collection via runway is timing. In most cases models are on the runway for about 30 seconds before returning backstage.This makes it difficult for the guests to capture every design element of the garment as well as the accessories, hair, and makeup. However all of the models usually walk the runway for a second time to close out the show, giving guests the opportunity to see the collection a final time. 

As mentioned above, the guests who attend a runway show can greatly impact the press and buzz around a collection, so it’s important to take into account when creating an event for fashion week.  Whichever type of event a designer chooses, there will always be people knocking down the door to obtain an invite to be one of the few to see a new collection firsthand. 

In addition to the traditional runway show or presentation for Fashion week, designers have started stirring up buzz around their collections using new and creative approaches. Recently, designers have been incorporating unconventional stunts into their shows to make a statement and stand out amongst the many other designers.

A perfect example of this took place at Copenhagen Fashion Week where the (Di)vision show’s final model left the table she was sharing with guests and dragged the entire tablecloth with her. The table was covered with plates, oysters, cigarette butts, and white invitation cards with wine glass stains. This stunt went viral on social media after (Di)vision posted the video with the caption “What are you bringing to the table? I am the table.”

Unconventional stunts like this one are a risky move because you don’t know how the audience will perceive them. You never want these stunts to take away from the collection, and only want them to enhance the experience. 

Both runway shows and presentations have their own unique benefits and challenges, and designers must carefully consider which approach best suits their visions and objectives. Ultimately, the goal remains the same: to showcase the designer’s artistic expression and define the fashion trends for the upcoming season. 

Nike’s Chief of Design | Genius Fashion Designer in NYC | John Hoke

June 4th, 2018 / Comments Off on Nike’s Chief of Design | Genius Fashion Designer in NYC | John Hoke / by admin

hyperdunk by NIKE Nike Swoosh John Joke Chief Fashion Designer


John Hoke, Nike’s Chief of Design has his work cut out for him.

Or does he?

In a recent interview with The New York Times, John Hoke explains that he spends most of his day doodling all day. Not the answer you expected from a guy who manages, directs, and inspires over 1,000 fashion designers every day.

From his first hours in the office, John knows exactly what he intends to accomplish in that particular day. Whether it’s the earliest stages of a design or the 3D modeling, or the plastics they will choose in the production of the actual shoe- he is perfectly in tune and in focus throughout the entire design process.

Nike is one of one of the most successful companies in the history of fashion, in the history of sports, in the history of…well the world. This kind of environment is a land mine of personal ego’s and passion- but that does not get in the way of a perfect show.

We’re all looking forward to what Nike has to offer this year, perhaps another pair of Superdunks is on your holiday list?

While most of us can never expect to attain John’s level of success in the design field, it is still an inspiring story to read abut the inner workings of some of the most influential companies in the world.

Fashion PR Firms in NYC? Look no further you’ve found the Hyperdunk of New York Based agencies.


10 Statement Denim Pieces that Won’t Break the Bank

April 12th, 2017 / Comments Off on 10 Statement Denim Pieces that Won’t Break the Bank / by admin

Ahh Spring in the city, what a magical time. And with the sunny season comes warm weather, outdoor bars, and most importantly fantastic Spring fashion. In with the floral dresses, out with the over-sized sweaters!

There are several trends that we are excited for this season, but we especially can’t wait for one in particular. You guessed it…DENIM. The denim craze has begun again…not quite to the extant of JT and Brit’s infamous double denim, but pretty dang close.

This season we are seeing denim everything: denim bags, denim shoes, embroidered denim, denim with patches, denim with fishnets, and the list goes on. DENIM DENIM DENIM. And it just so happens that we are very much okay with it. In fact we have searched high and low to find some awesome statement denim pieces that are a must for your NYC Spring wardrobe. And the best part is they won’t cost you an arm and a leg.


Hand Painted Vintage Denim Jacket (Spark Pretty $74)

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Fringe Denim Ankle Strap Sandal (Nordstrom $89.95)

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Graffiti Denim Mini Skirt (Urban Outfitters $69)

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Woven Denim Clutch (Nordstrom $69)Screen Shot 2017-04-12 at 12.25.09 PM

Frayed Hem Boyfriend Jeans (Zara $69.90)



Denim Slip On Sneaker (Sam Edelman $65)

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Embroidered Denim Choker (SheIn $6)




Washed Denim Baseball Hat (Express $19.90)

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Denim Shift Dress (Forever21 $19.90)

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High Rise Wide Leg Light Jeans (Target $29.99)

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Check out the Jill Stuart Vintage Pop-Up in Nolita

March 30th, 2017 / Comments Off on Check out the Jill Stuart Vintage Pop-Up in Nolita / by admin

Looking for some great Spring pieces? From now until Monday April 24th, you can score some of Jill Stuart’s iconic vintage pieces at her Vintage Pop-Up in Nolita.

Jill Stuart is a New York born and raised fashion designer, who has fashion running in her veins. Because her parents managed a well-known ladies’ wear company, her childhood consisted of constant talk of textiles and discussion of design.

So it isn’t a huge surprise that at the age of just 15, she sold her first collection of handbags and jewelry to Bloomingdales. Actually we guess that kind of IS a surprise. I mean at the age of 15 we were selling powdered lemonade out of our red Radio Flyer Wagons…

Later in 1993, she went on to release the Jill Stuart Collection. This featured items like the fashion backpack and plaid skirts. And obviously when we see plaid skirts we think of the classic movie Clueless. Lo and behold, many of Jill Stuart’s designs were actually featured in the movie!

The Pop Up offers a curated mix of boho silhouettes, flirty florals, and glorious chiffon numbers.

The Jill Stuart Vintage Pop-up can be found on 171 Elizabeth Street and is open from 11am-7pm. Happy shopping!



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