The Ramen Burger Lives Up To The Hype

All summer long, the talk of NYC was this wondrous creation called the Cronut. As quickly as the Cronut became famous though, it was replaced by a savory delight called the Ramen Burger.

In early August Keizo Shamamoto debuted the now infamous Ramen Burger at the Smorgasburg food market on the Williamsburg waterfront (We even blogged about it’s debut here at AMP3 PR).  Hundreds of people waited in hours long lines for this one off Japanese-American mash up experience. Then, the experience was available the following Saturday at Smorgasburg and then again the next weekend, and people began lining up for the Ramen Burger as early as 7:45am every weekend.  When the market would finally open at 11am, there would already be 100 people in line…every weekend.  Each time the Ramen Burger was made available, it sold out in hours.

The Ramen Burger craze became a new NYC fad, people seemed to care as much about being able to say they’d had the burger as actually HAVING the burger.

I for one, don’t believe in lines.  I tend to think that there are 2 types of foodies in NYC, the early adapters who have to have the new dish from the hottest new restaurant as soon as possible and will wait in any line, no matter how long, to get it.  And then there are the foodies like me, I LOVE food, it’s as simple as that. This city has an option in every nook, and around every corner, so why would I ever wait in line for anything when I could walk 5 feet away and have something just as good…and often even better.

That being said, I did not jump on the Ramen Burger craze.  I visited Smorgasburg many weekends over the summer and simply laughed at these poor fools waiting in line for hours for a glorified burger.  And while they waited I treated my self to the 100’s of other incredible delicacies available to me at the market.  And they were all delicious.

My tune has now changed though.  I visited the new indoor Smorgasburg/Brooklyn Flea for the first time this weekend and the Ramen Burger station had no line. Not a single person in front of me (it was early after all). So I took my obvious opportunity and decided to see what all the hype was about.  Well trust me, it lived up to the hype. The burger was juicy and delicious with it’s ramen “buns”, shoyu sauce, arugula, and crunchy scallions.

Let’s be real for a second though, would I ever wait in a 100 person line for it? God no.  But 10 people, maybe even a 15 person line, you better believe I would.  It truly was a delicious burger and a unique and interesting take on what I’ve become so used to.  I couldn’t have been more pleasantly surprised with my experience and I’ll certainly be going back for another Ramen Burger very soon.

If you love the Ramen Burger already or have decided that it’s finally time to give it a try, visit the new indoor Smorgasburg/Brooklyn Flea on the corner of N.5th & Wythe in Williamsburg every Saturday & Sunday from 10am to 6pm.

-Ashley, AMP3

New York PR Agency


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This entry was posted on Monday, December 9th, 2013 at 10:08 am and is filed under Food, New York City Events, Public Relations. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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