Nike’s Chief of Design | Genius Fashion Designer in NYC | John Hoke

hyperdunk by NIKE Nike Swoosh John Joke Chief Fashion Designer


John Hoke, Nike’s Chief of Design has his work cut out for him.

Or does he?

In a recent interview with The New York Times, John Hoke explains that he spends most of his day doodling all day. Not the answer you expected from a guy who manages, directs, and inspires over 1,000 fashion designers every day.

From his first hours in the office, John knows exactly what he intends to accomplish in that particular day. Whether it’s the earliest stages of a design or the 3D modeling, or the plastics they will choose in the production of the actual shoe- he is perfectly in tune and in focus throughout the entire design process.

Nike is one of one of the most successful companies in the history of fashion, in the history of sports, in the history of…well the world. This kind of environment is a land mine of personal ego’s and passion- but that does not get in the way of a perfect show.

We’re all looking forward to what Nike has to offer this year, perhaps another pair of Superdunks is on your holiday list?

While most of us can never expect to attain John’s level of success in the design field, it is still an inspiring story to read abut the inner workings of some of the most influential companies in the world.

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This entry was posted on Monday, June 4th, 2018 at 8:53 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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